What we build.
AI built for the fitness industry: content engines, coach and event systems, connected data. Plus two lines we run beyond it, ship production apps end to end, and buy businesses we can operate.
Every engagement starts with a free 60-minute Operator Audit Call. We come in as people who train, race, and ship, map your current state, and tell you whether what we'd do is worth the spend before you sign anything.
THE WORK
AI Content Engines
A full week of branded video, graphics, and posts, produced and scheduled by AI agents.
The multi-agent engine behind DRYV, tuned to a sports or CPG brand's voice. Plan, produce, review, publish. A content team's output without the headcount.
Coach & Event Systems
The software a coaching practice or an event runs on: athlete dashboards, comms, registration ops, results, recaps, and sponsor reporting.
For coaches, athlete dashboards and training tools that scale past what one person can track by hand. For events, the parts a team still does manually: comms that fire on their own, results and recap videos out the door the same day, sponsor reports drafted the morning after.
Data & Automation
Your data, connected. Garmin, Whoop, Strava, Shopify, your CRM, wired into dashboards and automations that run the business.
We connect the systems a brand already pays for into one operating layer: the numbers that matter on one screen, the busywork handled by agents.
App & Product Builds
Founders bring us the idea. We come back with a discovery brief, a real quote, and a shipped product.
We design, scope, and build production apps end to end. Discovery brief, fixed-price build, shipped product. DRYV and the Athlete AI toolset are ours; we take outside builds when the fit is right.
Investments
Operators who buy operators. Minority and majority stakes, a concrete buy-box, no fishing expeditions.
Minority and majority investments in fitness businesses we can operate, not just fund: coaching brands, endurance events and races, training and wearable tech, and sports-nutrition CPG.
Not sure which one fits?
Most people don't know until they sit on the call. We map your current state, find the highest-leverage move, and tell you whether it's a build, an automation, an acquisition conversation, or none of the above.