Recapture
The clients who already said yes once are your highest-leverage source. Recapture is the system that keeps reaching them.
WHAT IT IS
Most operators we meet have years of CRM data on people who already bought, completed treatment, sent a family member, or filled out a form and never returned. That database is sitting cold. Sales-led re-engagement campaigns are intermittent at best, dependent on whoever has bandwidth that quarter.
We build a continuous recapture motion across every cohort that matters: alumni follow-up at 30/60/90/180 days, family-circle communications during and after engagements, dormant-lead reactivation triggered by behavior or season, and a structured workflow for re-admits that respects clinical and operational realities.
The system is owned by your team — clinical, operational, marketing, whoever it should be — but the recurring labor is gone. We measure baseline reactivation rate, ship the system, and report what changed at day 30.
WHAT YOU GET
- 01Alumni outreach automation (multi-touchpoint, multi-channel)
- 02Family communication workflows during and post-engagement
- 03Dormant-lead reactivation campaigns triggered by behavior or season
- 04Re-admit workflow with clinical/ops handoff
- 05Cohort-level reporting (reactivation rate by segment + channel)
- 06Baseline + 30-day post-ship measurement, written results doc
WHO IT'S FOR
Operators with at least 12 months of CRM history and a meaningful cohort of alumni, churned clients, or unconverted leads sitting cold.
Want to see if this fits your operation?
The 60-minute Operator Audit Call scopes whether recapture is the right starting point — or whether something else in your stack deserves the first build.